Key Metrics
- Total Quotes Sent: The number of quotes generated and shared with customers.
- Approved Quotes: The number of quotes that the customer has accepted.
- Conversion Rate: Calculated as
(Approved Quotes ÷ Total Quotes Sent) × 100%.
Viewing Conversion Rates
- Access conversion reports in the Analytics or Reports module.
- Filter by date range, service type, team member, or location.
- Identify trends in customer approval rates over time.
Best Practices
- Track conversion rates regularly to evaluate sales effectiveness.
- Analyze reasons for declined quotes to improve pricing, communication, or service offerings.
- Segment conversion data by service type, customer type, or marketing channel for detailed insights.
- Use insights from conversion rates to refine quoting strategies and increase business performance.